sync_problem
Friction 01
Manual admin
People copy records between tools, reconcile exports, and rebuild the same weekly report by hand.
The work is repetitive. The tools already exist.
Engineering practice · Applied AI
Custom AI automation and software for growing businesses.
We help organizations eliminate repetitive work, connect the tools they already use, and build practical software — without replacing what already works.
workflow.spec
Example pathIngest ACRMHubSpot / records
Ingest BSheetsSheets / CSV
Ingest CDocumentsPDF / inbox
schemaChecked fields, then a person on the exceptions
Structured fields✓
Human review on the rest✓
Action 1PortalCustom UI
Action 2AlertsFiltered alerts
Action 3ReportsCompiled output
Where the time goes
Three problems we take on
Most growing businesses do not need a software department. They need the stuck handoff fixed.
hub
Friction 02
Disconnected systems
The CRM, the sheet, billing, and the inbox each hold part of the story. Nobody trusts a single view.
Status: siloed records and stale handoffs
build_circle
Friction 03
Need a custom internal tool
Off-the-shelf software forces the wrong workflow, and hiring an in-house engineer is more than the problem justifies.
A right-sized tool, not a platform rewrite
Services
Three ways the work gets done
Practical delivery. We keep the tools that already work and build only the missing piece.
Module // 01psychology
AI workflow automation
Document intake, classification, and review queues that keep a person on the decisions that matter.
- check_circleInvoice and document triage
- check_circleChecked fields before anything is written
- check_circleA queue for the exceptions
Module // 02terminal
Custom business software
Web apps and internal portals shaped around how the team already works.
- check_circleClient and staff portals
- check_circleAccess that matches real roles
- check_circleInterfaces without a second product to learn
Module // 03cable
Business integrations
Connections between the ERP, CRM, accounting, and chat tools you already pay for, with retries when a call fails.
- check_circleTyped connections between current tools
- check_circleRetries and a record of what failed
- check_circleMapping that keeps the old system in place
verified_user
Selected work
Two systems Mitchell designed and shipped. Longer notes are on the engineering journal.
Athletics · Shipped
Sheet-first coach tools
Attendance, lift, and practice already lived in Google Sheets. The hub reads those tabs and writes check-in marks back to the same cells, so coaches keep the workbook.
Read the studyarrow_forwardFilm · Shipped
Weekly film reports
Weekly receiver film logs stayed in a sheet. A pipeline turns each week file into grades, dashboards, and PDFs the staff can open without running a local script.
Read the studyarrow_forwardProfessional services · Demo
Document triage with human approval
Inbound documents draft structured fields into a review queue. A person approves exceptions before anything reaches accounting or the CRM.
Read the studyarrow_forwardClient intake · Demo
Inquiry to CRM follow-up
Website inquiry creates a CRM record with campaign attribution intact and opens a same-day follow-up task. The first reply stays human.
Read the studyarrow_forwardHow it works
Fit call, then a scoped build
A short path. Discovery is paid only when the problem needs it.
0120 min
Fit call
We look at the bottleneck and the tools already in place, and say whether custom work is the right move.
02When needed
Paid discovery
If the workflow is tangled, we map the data, the permissions, and a scoped plan before building.
03Build
Ship the missing piece
You get working software, a handover, and direct access to the person who wrote it.
Questions
Before any code is written
calendar_monthDirect availability with Mitchell Dawkins II
Ready to look at the repetitive work?
Request a 20-minute fit call. We will tell you if automation or a small custom tool is the right next step.
Request a 20-minute fit callWest Michigan and remote · No obligation